Apply for Partnership

We want to make sure your nonprofit gets the most out of the Google Ad Grants program. Since Google has a few rules and requirements, we ask these questions to determine current eligibility status and understand your unique goals. This helps us set everything up smoothly, keep your account in good standing, and create ad campaigns that truly support your mission. Our goal is to take the guesswork out of the process so you can focus on making an impact.

If you are interested in working with us, please complete the form below to the best of your ability. Note that incomplete applications may cause delays.

First Name
Last Name
Email
Phone
What is the legal name of your nonprofit organization?
Do you have 501(C)(3) status?
What is your organization’s mission statement?
Please provide your organization’s website URL
Are you currently registered and active with TechSoup (or able to register)?
Has your organization ever applied for or received a Google Ad Grant before?
If yes, do you still have an active Google Ad Grants account?
Is your organization a government entity, hospital/medical group, or school/university?
Do you already have a Google Workspace (formerly G Suite) account set up with your nonprofit email domain?
Do you currently have Google Analytics installed on your website?
Do you have Google Tag Manager or other tracking tools installed?
Who will be our primary point of contact for account setup and approvals?
What are your primary organizational goals for online marketing
(e.g., donations, volunteer sign-ups, event registrations, awareness)?
What actions on your website do you consider a “conversion” (donation completed, form filled, newsletter sign-up, etc.)?
Who is your target audience (demographics, regions, interests)?
Do you currently have marketing campaigns running (paid or unpaid)?
Do you currently have marketing campaigns running (paid or unpaid)?
Do you have dedicated landing pages for donations, volunteering, or events?
Are there specific programs or services you’d like to promote with ads?
Do you have consistent, up-to-date content on your website (blog posts, events, news, etc.)?
Are there any restrictions or sensitivities around your messaging that we should be aware of?
Do you have staff or volunteers available to help review ads and provide feedback?
Do you plan to, or are you abele to create new content or landing pages if needed to optimize campaign performance?
How quickly can your team respond to requests for approvals or content updates?
Anything else you’d like us to know?
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